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We help EAs, PAs and admin professionals become successful 
Virtual Assistants

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Launching you to success  through  excellence

Your journey starts here

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Taking the step to set up your own Virtual Assistant (VA) business can be

a little scary!

We know because we've been there and done that!

Our programs are built on the knowledge and experience that comes from years of actually RUNNING a successful VA business.  In fact, the VA Institute is a team of practising Virtual Assistants... we have all walked the walk.

We recognise that everyone learns differently, and for that reason we have developed a suite of 6 different delivery methods, each designed to get you set up as a VA.

Our program delivery methods range from Fully Online Self-Paced DIY, to Interactive Small Group and One-on-One Online (Zoom) Workshops, or fully in person deliveries where we come to you.

No matter what stage of the VA journey you're at and your preferred learning style, we have a solution that's just right for you!

Choose YOUR preferred learning style...

Are you unsure how to start your VA journey and would like to speak directly with the VA Institute team?

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Click the image to hear VAs talk about their journey

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We exist to unlock excellence in people and business


Meet VA Institute Founder


Ingrid Bayer is a thought leader, published author of three books, transformational thinker, and one of the brightest minds in the VA Industry today.


For over 30 years, Ingrid has worked across many industries including, Photography, IT, Entertainment, Stockbroking, Legal, Real Estate and Medical. 


In 2008, Ingrid started operating as a Virtual Assistant from her home office in regional New South Wales, Australia.  Within two years, she had grown her business to include managing and overseeing a team of VAs.


Her sound knowledge of business administration, together with her ability to think outside the square, facilitate conversations around ‘possibility’, and then move forward to implement winning processes and ideas ensures her clients’ success.


In 2017, Ingrid launched VA Institute and began devoting her time to working strategically with the VA Industry and its stakeholders, and specialising in working with Admin professionals, EAs and PAs from locations including Australia, New Zealand and around the world, in making the transition into a successful VA business.

The VA Institute is your go-to resource for education and training, providing hands-on, practical support for Startups and established VAs alike.  Our programs are built on a bedrock of real industry experience, and from the standpoint of setting yourself up for excellence from the outset.


Through VA Institute, Ingrid’s passion and life purpose is to make a tangible difference in the lives of VAs and their clients by uncovering and exposing the ‘elephant in the room’; that is, identifying the missing ingredients in the VA toolbox in a way that empowers, transforms and inspires the VA Industry and its stakeholders to be the best, expect the best, and deliver the best beyond mere technical skills.

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What does being one involve and is it for me?

Join us in our next webinar - we unpack what a VA is, and how they operate in today's world.

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From a solid administrative career with exposure to many industries; from entertainment, to stockbroking, real estate, and the area she loved most - legal - Ingrid moved into the 'job of her dreams' - PA to a senior partner in a large regional law firm. But what should have been a triumph turned into a nightmare when she experienced the horrors of workplace bullying and abuse


It was at this point that Ingrid took stock of her skillset and decided to create her own business. She moved out of traditional employment, became her own boss, and quickly created a successful home-based business as a Virtual Assistant. She's never looked back.

Now armed with further skills and entrepreneurial savvy, Ingrid works with EAs, PAs and administrative professionals to help them achieve their dream of turning their existing skills into a successful VA business in today's changing world. 

Through her book, Ingrid provides guidance and advice around the key elements for success as a Virtual Assistant; from business startup logistics, services and pricing, how to find clients, right through to communication and time management.

Filled with tips and insights, well researched information, and experience gained from her years as a VA, Ingrid's book is a must-have for anyone looking to start their own home based Virtual Assistant business.

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Everything you need to know to build a successful and profitable VA business

Are you unsure how to start your VA journey and would like to speak directly with the VA Institute team?

Our Manifesto

We believe we are all capable of achieving excellence.

But perhaps you're not there yet.  And you're not alone.  Some of the smartest, most ambitious people we know are still trapped in a job they hate.  So they end up just performing.  Sucking it up just to get things averagely done.

But we believe you have a choice...

To play to someone else's standard and be miserable,

or to be so damn good at what you do that people will come from all over to watch your light burn.

We believe that when people are given the freedom to play to their strengths, they achieve excellence.

We believe excellence begins with a desire to be a master of their craft so they can reach their full potential.

It's not just about work that's "better than good".  It's choosing exceptional over mediocre.  It's an outward expression of one's inner integrity.

And when everyone operates at this level of excellence, a world of incredible opportunities opens up.

This is why we exist.​

We are here to blaze the trail for you to rediscover your strength and play it to your advantage.

To fan into flame unwavering confidence so you can finally break free from whatever is holding you back.

To launch you into success through excellence.

I enrolled in this program for a couple of reasons - to save myself time, to be part of a network and to give me NO reason to NOT get started.


I can definitely see why the VA Institute is know for excellence in the industry.


The VA Institute is an absolute must as a go to resource if setting yourself up as a VA or Business Consultant.


The 2 x 3hr Zoom program was invaluable. Having everything laid out for you, and not having to re-invent the wheel is worth its weight in gold.